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Thursday 28 November 2013

Market Overview On: 2013 Mobile Applications Market: Comprehensive Research and Business Intelligence Package: Now at Makret Research-Reports

Mobile network operators have reached a cross-roads as penetration has reached saturation. Carriers seek to improve top-line revenue and profitability through data plans. Some operators have already started to earn more money from data than voice services. With the introduction of fourth generation (4G) cellular, carriers will realized efficiency improvements as well as additional capacity to sell even more data. However, the introduction of LTE networks comes with a price in the form an evolving supply/demand dynamic.

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As LTE provides additional capacity, and carriers fill-up demand with data subscribers, the supply/demand curve will shift, and with it pricing. The carriers will eventually reach a plateau in data revenues at about the same data service profitability begins to decrease due to competitive factors and eventual price erosion. To improve the bottom line, and to improve their margins, carriers must accelerate application development and strategic partnerships. They must also focus on high value customers, most notably the medium to large business/enterprise customers. Finally, they must develop their own Value-added Service (VAS) applications, which leverage various corporate assets including their Subscriber Data Management (SDM), location, OSS, and optimization systems. Accessing these systems will be via telecom API. Carriers must also leverage enterprise API for various VAS such as Enterprise Dashboard.

This research package includes:

Mobile Applications and App Stores: Market Analysis and Forecasts 2013 – 2018 (90 pages)
Carrier LTE Application Strategies to Combat OTT Players and Services (110 pages)
Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013-2018 (174 pages)
Rich Communications Services (RCS): Market Opportunities and Forecast 2013 – 2018 (62 pages)
Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 – 2018 (178 pages)

Telephony Application Programmer Interface (API): Ecosystem, Value-chain, Business Models and Market Opportunities (39 pages)
Mobile Location Commerce 2013 – 2018 (129 pages)

Target Audience: 

  • Mobile network operators
  • Wireless handset developers
  • Telecom Infrastructure providers
  • Managed telecom service providers
  • Providers of mobile content and commerce

Table of Contents: 

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION 
2.1.1 WHAT IS OVER-THE-TOP (OTT) AND ITS IMPACT?
2.1.2 OTT TRENDS
2.1.3 THE CARRIER IMPERATIVE

3.0 CARRIER CHALLENGES 
3.1 SPECTRUM AVAILABILITY
3.2 CAPEX BUDGETS
3.3 IS MORE CAPACITY BETTER?
3.3.1 ADVANTAGES
3.3.2 DISADVANTAGES
3.4 THE FIGHT AGAINST OTT PLAYERS

4.0 LTE APPLICATION STRATEGY 
4.1 PREPARE FOR MUCH MORE DATA USAGE
4.1.1 BIGGEST FACTOR IN MOBILE DATA: MOBILE VIDEO
4.1.2 MOBILE VIDEO FORECAST
4.2 PREPARE FOR INCREASINGLY MORE SERVICES IN THE CLOUD
4.2.1 THE ROLE OF INCUMBENT NETWORK OPERATORS IN MOBILE CLOUD
4.2.2 MOBILE DATA IN THE CLOUD FORECAST 23
4.3 PREPARE FOR INCREASINGLY MARGINALIZED CORE SERVICES

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